Neolea launches olive oil in aluminium can with reusable cap 

Aluminium was chosen due to the material's supposed ability to be infinitely recycled without losing quality.

Neolea, a producer of modern Mediterranean products, is launching its extra virgin olive oil in sustainable aluminium can packaging.

The cans feature a reusable ‘Fresh Cap’, which is designed to maintain the olive oil’s integrity, freshness, and flavour.

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According to Neolea, this feature will offer a spill-free, flow-controlled pouring experience and allow the can to be resealed.

In addition, the cap is dishwasher safe and user-friendly, preserving the olive oil’s condition between uses.

Neolea CEO Daan Tolk said: “Neolea has long been a pioneer in olive oil innovation, committed to elevating both product quality and the consumer experience.

“This commitment is embodied in our latest innovation, the ‘Fresh Cap’, developed to ensure the perfect pour and maintain the impeccable freshness of our olive oil. We’re looking forward to launching a healthier solution for our environment, customers, and suppliers.”

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The company collaborated with design agencies in the US and Europe to bring the new packaging exclusively to US-based natural and speciality grocery stores later this year.

The introduction is in line with Neolea’s ongoing effort to deliver products that respect environmental responsibilities.

Aluminium is reportedly recyclable indefinitely without compromising its quality, and the recycling process for the material consumes approximately 95% less energy than producing new aluminium from raw materials.

Tolk added: “At Neolea, we are deeply passionate about maintaining the highest quality in our products and are committed to a healthier world, which drives our choice of aluminium for this new line, aligning our environmental goals with our dedication to superior quality.”

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